Posted in01 - Art Direction Research Blog
Posted in01 - Art Direction Research Blog
Class Work – Art Direction
5 A DAY COLLABORATIVE PROJECT INITIAL RESEARCH Our campaign is aimed at University students. When choosing our target audience we decided we wanted an aesthetically pleasing campaign that will be…
Posted inSeries of prescribed exercises
Exercise 05: Social Media Advertising – Motion
Social media research After doing some social media research on sustainable chocolate brands, I found that many of these brands focus heavily on their sustainability as well as their rich chocolate. On…
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Exercise 04: 3x Banners
Poster Research (Scroll the carousel)Before doing any development or sketches, I decided to do research on different poster designs to find inspiration for my designs. I liked creative designs that…
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Exercise 03: Wireframe prototyping (Figma)
Pencil Sketches Before starting with my low-fidelity design, I did some rough pencil sketches as well as sketching on my iPad. I decided on a rough layout that honours conventionality to bring familiarity to a user. This…
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Exercise 02: Logo Development
Early logo sketches These are my early logo sketches. Originally, I decided to utilise a chocolate bar as my logo in order to emphasise the quality of the chocolate. I wanted to…
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Exercise 01: Initial Design Prototyping
Broad Moodboard (Scroll the carousel)When I started the brief, I looked at all three of the chosen directions. Ultimately, I felt like the eco-future brand aligned better with my goals and I…