Task 4 – Presentation: findings and direction
Here is my finished video presentation. https://youtu.be/QnXWoEe0IUQ
Continue ReadingCategory: 001 Art Direction Research Blog
Task 2 – Describe and analyse the responsibilities of an Art Director within contemporary graphic design practice
BATTERSEA REBRAND CAMPIGN INITIAL IDEAS OF THE REBRAND I have researched the Battersea rebrand campaign done by Pentagram. This campaign transformed the Battersea brand from an old-fashioned, conventional Charity to a new modern, unique approach. This new approach was reflected in typography, new logo and a new slogan. ANALYSIS OF THE REBRAND The art director kept the signature blue colour […]
Continue ReadingTask 1 – Campaign analysis through an art direction lens
Initial ideas The initial campaign that I chose is the rebrand of ‘Good Dog’ done by Pentagram. Visually, this is an effective campaign, and the visual tone clearly conveys a light-hearted, playful brand design. Campaign analysis The personality of this brand is very clear through the illustrations. “These vibrant visuals have the power to captivate audiences, making your brand more memorable and […]
Continue ReadingTask 3 – Developing ideas and concepts in Art Direction practice
5 A DAY COLLABORATIVE PROJECT WITH LEAH INITIAL RESEARCH Initially, Leah and I identified our target audience as University students who struggle to afford and have no time for their 5 a day. When choosing our target audience we decided we wanted an aesthetically pleasing campaign that will be encouraging and eye-catching. Affordability was a key part in our campaign and we focused […]
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