Task 4 – Presentation: findings and direction
Here is my finished video presentation. https://youtu.be/QnXWoEe0IUQ
Continue ReadingCategory: Year 2
Task 2 – Describe and analyse the responsibilities of an Art Director within contemporary graphic design practice
BATTERSEA REBRAND CAMPIGN INITIAL IDEAS OF THE REBRAND I have researched the Battersea rebrand campaign done by Pentagram. This campaign transformed the Battersea brand from an old-fashioned, conventional Charity to a new modern, unique approach. This new approach was reflected in typography, new logo and a new slogan. ANALYSIS OF THE REBRAND The art director kept the signature blue colour […]
Continue ReadingTask 1 – Campaign analysis through an art direction lens
Initial ideas The initial campaign that I chose is the rebrand of ‘Good Dog’ done by Pentagram. Visually, this is an effective campaign, and the visual tone clearly conveys a light-hearted, playful brand design. Campaign analysis The personality of this brand is very clear through the illustrations. “These vibrant visuals have the power to captivate audiences, making your brand more memorable and […]
Continue ReadingTask 3 – Developing ideas and concepts in Art Direction practice
5 A DAY COLLABORATIVE PROJECT WITH LEAH INITIAL RESEARCH Initially, Leah and I identified our target audience as University students who struggle to afford and have no time for their 5 a day. When choosing our target audience we decided we wanted an aesthetically pleasing campaign that will be encouraging and eye-catching. Affordability was a key part in our campaign and we focused […]
Continue ReadingExercise 05: Social Media Advertising – Motion
Social media research After doing some social media research on sustainable chocolate brands, I found that many of these brands focus heavily on their sustainability as well as their rich chocolate. On social media, the colour palette and brand identity is the same as their websites, and this is crucial for a successful social media design. Initial sketches I […]
Continue ReadingExercise 04: 3x Banners
Poster Research (Scroll the carousel) Before doing any development or sketches, I decided to do research on different poster designs to find inspiration for my designs. I liked creative designs that included having mock-ups of the product. Utilising the product in the ad design is imperative as it is engaging and encourages the user to find out more through the […]
Continue ReadingExercise 03: Wireframe prototyping (Figma)
Pencil Sketches Before starting with my low-fidelity design, I did some rough pencil sketches as well as sketching on my iPad. I decided on a rough layout that honours conventionality to bring familiarity to a user. This familiarity, paired with the unique chocolate brand will be memorable and engaging for a user. Main parts I wanted to include in my design are reviews, our mission, […]
Continue ReadingExercise 02: Logo Development
Early logo sketches These are my early logo sketches. Originally, I decided to utilise a chocolate bar as my logo in order to emphasise the quality of the chocolate. I wanted to reinforce a sophisticated and traditional chocolate brand. However, I asked for feedback from my peers and decided that using a chocolate bar as my logo […]
Continue ReadingExercise 01: Initial Design Prototyping
Broad Moodboard (Scroll the carousel) When I started the brief, I looked at all three of the chosen directions. Ultimately, I felt like the eco-future brand aligned better with my goals and I felt more of a connection to it. Having an eco-friendly brand to represent allows me to explore accessibility ideas of branding as well as the importance of sustainability in a brand identity. […]
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