Category: Project 3

Narrated Video https://youtu.be/zjolwaMjbOo Here is my narrated video!

Campaign Overview Overall, my campaign is successful over a variety of platforms. My brand identity is clearly displayed throughout the whole campaign which makes my brand recognisable and familiar to its users. I consistently reinforce the same logo, typography and colour palette.    My campaign hits its key user as I referred to my user personas throughout the design work of my […]

Mockups Here are my physical mockups I created for my campaign. I mocked up my posters and banner on a variety of places such as billboards and posters in a town. Having posters in a public place is effective as everyone walking by will be engaged by the bright colours and may stop to look further. […]

I decided to base my campaign on an afternoon tea and bake sale event. Personally, I thought this event was effective as it represents the ideas of the PC, bringing communities together. I decided I would create illustrations to utilise within my campaign in order to focus on the storytelling aspect as this is crucial […]

Refined Brand kit Here is my redesigned brand kit. I created this to clearly show all my completed brand components. I emphasised the brand identity throughout the kit by using my mockups. The mock-ups reinforce the brand identity through the realistic depictions of my brand in use. Furthermore, the brand kit itself is aesthetically pleasing and easy to understand. The brand kit also has key components […]

High Fidelity Here is my high-fidelity prototype. These screenshots showcase the wire-framing that I have done. Both the mobile and desktop prototype have the same functionality and features, acting as a conventional website which is beneficial for the users as familiarity is great for a design. Furthermore, the design is simple and requires little action therefore allowing it to be inclusive for those […]