5. Written Campaign Overview

Campaign Overview Overall, my campaign is successful over a variety of platforms. My brand identity is clearly displayed throughout the whole campaign which makes my brand recognisable and familiar to its users. I consistently reinforce the same logo, typography and colour palette.    My campaign hits its key user as I referred to my user personas throughout the design work of my […]

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2. Visual Identity System

Refined Brand kit Here is my redesigned brand kit. I created this to clearly show all my completed brand components. I emphasised the brand identity throughout the kit by using my mockups. The mock-ups reinforce the brand identity through the realistic depictions of my brand in use. Furthermore, the brand kit itself is aesthetically pleasing and easy to understand. The brand kit also has key components […]

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1. High fidelity

High Fidelity Here is my high-fidelity prototype. These screenshots showcase the wire-framing that I have done. Both the mobile and desktop prototype have the same functionality and features, acting as a conventional website which is beneficial for the users as familiarity is great for a design. Furthermore, the design is simple and requires little action therefore allowing it to be inclusive for those […]

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