Category: Series of prescribed exercises

Social media research  After doing some social media research on sustainable chocolate brands, I found that many of these brands focus heavily on their sustainability as well as their rich chocolate. On social media, the colour palette and brand identity is the same as their websites, and this is crucial for a successful social media design.  Initial sketches I […]

Poster Research (Scroll the carousel) Before doing any development or sketches, I decided to do research on different poster designs to find inspiration for my designs. I liked creative designs that included having mock-ups of the product. Utilising the product in the ad design is imperative as it is engaging and encourages the user to find out more through the […]

Pencil Sketches Before starting with my low-fidelity design, I did some rough pencil sketches as well as sketching on my iPad. I decided on a rough layout that honours conventionality to bring familiarity to a user. This familiarity, paired with the unique chocolate brand will be memorable and engaging for a user. Main parts I wanted to include in my design are reviews, our mission, […]

Early logo sketches These are my early logo sketches. Originally, I decided to utilise a chocolate bar as my logo in order to emphasise the quality of the chocolate. I wanted to reinforce a sophisticated and traditional chocolate brand. However, I asked for feedback from my peers and decided that using a chocolate bar as my logo […]

Broad Moodboard (Scroll the carousel) When I started the brief, I looked at all three of the chosen directions. Ultimately, I felt like the eco-future brand aligned better with my goals and I felt more of a connection to it. Having an eco-friendly brand to represent allows me to explore accessibility ideas of branding as well as the importance of sustainability in a brand identity.  […]