April 2026 – Leoni's Blog

Task 3: Animated Social Media Assets

April 13, 2026May 4, 2026l1william2024

Animated Social Media Assets (Instagram Reel) https://youtube.com/shorts/7ZzkW0Ru4zw?feature=share When creating this social media video, I wanted it to continue to show the mixed media effect I had worked on previously. I wanted to combine this with an advert that promotes the personality of my brand. For example, I planned to mention my slogan, ‘affordable adventures await’ (promoting the accessibility and affordability of my brand) as well […]

Task 2: Full Screen Animation

April 13, 2026May 4, 2026l1william2024

Storyboard This is the storyboard I created in preparation for this video. I know I wanted to create a mixed media animation in order to keep with my brand identity and although my storyboard was simple, it conveyed these key prospects. For example, I followed the key texture changes and all the different moving aspects such as chalk and pen outlines. Furthermore, to execute the storyboard accurately, […]

Task 1: Animated Brand Asset Pack

April 13, 2026May 4, 2026l1william2024

Figjam Research pages (Click through each page on the top left menu) Here are all my figjam boards. To get a specific image of my brand, I did lots of in-depth research covering all the key details of a brand. For example, competitor research, problem statement, brand prism, and user personas. All of these were vital in creating my second-hand bookshop brand, Fox & Fable. Brand Guidelines (Scroll the carousel) Here […]

Task 3: Presentation Video

April 13, 2026May 4, 2026l1william2024

https://youtu.be/l-2-ehAwpsA Here is my presentation video.

Task 2: Reflective Blog Post

April 13, 2026April 27, 2026l1william2024

REFLECTION The key factor of this assignment was collaboration. Collaboration was a new aspect of design for me, and I found there were both strengths and weaknesses in this process. For example, working alongside the marketing students had its benefits, such as their in-depth research on trends and data. However, it was very hard to […]

Task 1 – Final submitted outcomes

April 13, 2026April 25, 2026l1william2024

WEB DESIGN Mobile Web Layout (Scroll the Carousel) Mobile Video Walkthrough https://youtube.com/shorts/1WcOuE_QlG4?feature=share Here is the mobile layout for our Classic Football Shirts rebrand. I simplified the layout of the website to stop decision paralysis that a consumer may have. Having a streamlined website means that the user will feel more engaged and navigate the website much […]

Task 3 — Concept development

April 13, 2026April 20, 2026l1william2024

1. Initial ideas and concept development Typography, Colour Palette and Imagery The typography and colour palette for this brief was developed through our own research into the world cup and also aided by the data gathered from the marketing team. We decided a bold, inclusive font and the vibrant world cup colour palette was effective. […]

Task 2

April 13, 2026April 27, 2026l1william2024

Client website anlaysis (Scroll the carousel)(I cannot get rid of the second ‘Task 2 it is a glitch) In order to better understand the client and context within this brief, I firstly looked at the website for Classic Football Shirts. As an art director, I dissected the strengths and weaknesses of the website. These […]

Task 1- Collaboration in Industry

April 13, 2026April 20, 2026l1william2024

Large Agency Pentagram vs. Small Studio The theme of collaboration is very prevalent in design. The notes in the images above are my initial ideas which I later refined into the finished writing through research and analysis. Initially, I decided to investigate the large, independent agency Pentagram. They collaborated with Pol Montserrat, a freelance illustrator […]