Storyboard
This is the storyboard I created in preparation for this video. I know I wanted to create a mixed media animation in order to keep with my brand identity and although my storyboard was simple, it conveyed these key prospects. For example, I followed the key texture changes and all the different moving aspects such as chalk and pen outlines. Furthermore, to execute the storyboard accurately, I will make sure to continue referring to it throughout my design as a guide.
Full Screen Animated For a Webpage
Throughout this animation, I decided to keep a very simple narrative. First, a person browsing a bookstore and at the end another person finding a book. This creates a subliminal message of success, showing that with ym brand you find what you are looking for.
I created this on After effects following a mixed media tutorial, learning key skills and approaches through a long video and then incorporating these techniques into my own designs. This went successfully as I experimented with a variety of different effects and transitions throughout this video.
I also made sure to include my logo animation withing this video. This focuses on strengthening my brand identity and reinforcing my brand consistently. I focused on ym colour palette of light/muted colours throughout this and even incorporated filters to keep to this scheme. Each layer is individually animated with effects and presets. Furthermore, the texture in the background is a still image which I animated to move throughout the video.
Mock up into a website
After finishing my video, I mocked up a website. This simple design shows the video in action as the top banner in a homepage. This webpage includes a top menu, video and some product listings.
If I was creating a real website, I would make the video not autoplay as due to my focus as a sustainable brand, it would make sense to keep this consistent and have an eco-friendly webpage.