Category: 002 Development log

1. Initial ideas and concept development Typography, Colour Palette and Imagery The typography and colour palette for this brief was developed through our own research into the world cup and also aided by the data gathered from the marketing team. We decided a bold, inclusive font and the vibrant world cup colour palette was effective. […]

Client website anlaysis   (Scroll the carousel)(I cannot get rid of the second ‘Task 2 it is a glitch) In order to better understand the client and context within this brief, I firstly looked at the website for Classic Football Shirts.  As an art director, I dissected the strengths and weaknesses of the website. These […]

Large Agency Pentagram vs. Small Studio The theme of collaboration is very prevalent in design. The notes in the images above are my initial ideas which I later refined into the finished writing through research and analysis. Initially, I decided to investigate the large, independent agency Pentagram. They collaborated with Pol Montserrat, a freelance illustrator […]