Author: l1william2024

Animated Social Media Assets (Instagram Reel) https://youtube.com/shorts/7ZzkW0Ru4zw?feature=share When creating this social media video, I wanted it to continue to show the mixed media effect I had worked on previously. I wanted to combine this with an advert that promotes the personality of my brand. For example, I planned to mention my slogan, ‘affordable adventures await’ (promoting the accessibility and affordability of my brand) as well […]

Storyboard This is the storyboard I created in preparation for this video. I know I wanted to create a mixed media animation in order to keep with my brand identity and although my storyboard was simple, it conveyed these key prospects. For example, I followed the key texture changes and all the different moving aspects such as chalk and pen outlines. Furthermore, to execute the storyboard accurately, […]

Figjam Research pages (Click through each page on the top left menu) Here are all my figjam boards. To get a specific image of my brand, I did lots of in-depth research covering all the key details of a brand. For example, competitor research, problem statement, brand prism, and user personas. All of these were vital in creating my second-hand bookshop brand, Fox & Fable.  Brand Guidelines (Scroll the carousel) Here […]