l1william2024 – Page 2

Task 3 — Concept development

April 13, 2026April 20, 2026l1william2024

1. Initial ideas and concept development Typography, Colour Palette and Imagery The typography and colour palette for this brief was developed through our own research into the world cup and also aided by the data gathered from the marketing team. We decided a bold, inclusive font and the vibrant world cup colour palette was effective. […]

Task 2

April 13, 2026April 27, 2026l1william2024

Client website anlaysis (Scroll the carousel)(I cannot get rid of the second ‘Task 2 it is a glitch) In order to better understand the client and context within this brief, I firstly looked at the website for Classic Football Shirts. As an art director, I dissected the strengths and weaknesses of the website. These […]

Task 1- Collaboration in Industry

April 13, 2026April 20, 2026l1william2024

Large Agency Pentagram vs. Small Studio The theme of collaboration is very prevalent in design. The notes in the images above are my initial ideas which I later refined into the finished writing through research and analysis. Initially, I decided to investigate the large, independent agency Pentagram. They collaborated with Pol Montserrat, a freelance illustrator […]

Task 4 – Presentation: findings and direction

January 27, 2026March 2, 2026l1william2024

Here is my finished video presentation. https://youtu.be/QnXWoEe0IUQ

Task 2 – Describe and analyse the responsibilities of an Art Director within contemporary graphic design practice

January 27, 2026February 28, 2026l1william2024

BATTERSEA REBRAND CAMPIGN INITIAL IDEAS OF THE REBRAND I have researched the Battersea rebrand campaign done by Pentagram. This campaign transformed the Battersea brand from an old-fashioned, conventional Charity to a new modern, unique approach. This new approach was reflected in typography, new logo and a new slogan. ANALYSIS OF THE REBRAND The art director kept the signature blue colour […]

Task 1 – Campaign analysis through an art direction lens

January 27, 2026March 1, 2026l1william2024

Initial ideas The initial campaign that I chose is the rebrand of ‘Good Dog’ done by Pentagram. Visually, this is an effective campaign, and the visual tone clearly conveys a light-hearted, playful brand design. Campaign analysis The personality of this brand is very clear through the illustrations. “These vibrant visuals have the power to captivate audiences, making your brand more memorable and […]

Task 3 – Developing ideas and concepts in Art Direction practice

January 27, 2026March 2, 2026l1william2024

5 A DAY COLLABORATIVE PROJECT WITH LEAH INITIAL RESEARCH Initially, Leah and I identified our target audience as University students who struggle to afford and have no time for their 5 a day. When choosing our target audience we decided we wanted an aesthetically pleasing campaign that will be encouraging and eye-catching. Affordability was a key part in our campaign and we focused […]

6. Narrated video

January 2, 2026January 7, 2026l1william2024

Narrated Video https://youtu.be/zjolwaMjbOo Here is my narrated video!

5. Written Campaign Overview

December 12, 2025January 5, 2026l1william2024

Campaign Overview Overall, my campaign is successful over a variety of platforms. My brand identity is clearly displayed throughout the whole campaign which makes my brand recognisable and familiar to its users. I consistently reinforce the same logo, typography and colour palette. My campaign hits its key user as I referred to my user personas throughout the design work of my […]

4. Traditional Media

December 12, 2025January 4, 2026l1william2024

Mockups Here are my physical mockups I created for my campaign. I mocked up my posters and banner on a variety of places such as billboards and posters in a town. Having posters in a public place is effective as everyone walking by will be engaged by the bright colours and may stop to look further. […]