Campaign Overview
Overall, my campaign is successful over a variety of platforms. My brand identity is clearly displayed throughout the whole campaign which makes my brand recognisable and familiar to its users. I consistently reinforce the same logo, typography and colour palette.
My campaign hits its key user as I referred to my user personas throughout the design work of my campaign. I did this through the accessibility as well as the bright engaging colours. The use of qr codes and call-to-action features is important to meet user needs and allow them to find out more. Furthermore, the key stakeholders (Gill and Kate) wanted the design of the PC to pay homage to the Ideas Fund, and I have even produced this through my campaign with the illustrations and colour palette. I have further catered to stakeholders such as academics and funders as events like these often encourage these stakeholders to get involved and donate and my detailed campaign emphasises the passion of the brand.
Finally, the main goals of this campaign were to raise awareness and gain traction for the PC. I aim to bring funding and donations in through these events and support the community further by encouraging communication within the community. This discourse is necessary in order to create a change within society, and this is the true mission of the PC.