Social media research  After doing some social media research on sustainable chocolate brands, I found that many of these brands focus heavily on their sustainability as well as their rich chocolate. On…

Poster Research (Scroll the carousel)Before doing any development or sketches, I decided to do research on different poster designs to find inspiration for my designs. I liked creative designs that…

Pencil Sketches Before starting with my low-fidelity design, I did some rough pencil sketches as well as sketching on my iPad. I decided on a rough layout that honours conventionality to bring familiarity to a user. This…

Early logo sketches These are my early logo sketches. Originally, I decided to utilise a chocolate bar as my logo in order to emphasise the quality of the chocolate. I wanted to…

Broad Moodboard (Scroll the carousel)When I started the brief, I looked at all three of the chosen directions. Ultimately, I felt like the eco-future brand aligned better with my goals and I…