My mission with this project was to create a companion app that helps my user keep up to date with their game and the changes within the game. It makes it easy to track events that are upcoming as well as preparing for maintenance and patches. This app will be useful as it will be accessible anywhere, making it easy to message in-game friends from handheld devices such as a phone or tablet.

My initial app features brainstorm (although many of these will not be utilised in the final design)
The key uses of this app will be to keep up to date with friends, accessing an easy to understand calendar and being able to access news and upcoming updates. Here are my initial ideas for my app. The features i find most useful are the ability to see when there is maintenance issues or a game update as it can show the user the times which they can’t play in a much quicker form that trying to load the game. Furthermore the friends list and ability to message friends is useful as users can speak to their in game friends and plan items to play together etc. Finally, the calendar will be an easy interactive way for users to see upcoming events within the game. Originally, I chose to have an upload post interaction for this game however, to avoid frustrations such as bullying, I’ve decided to remove this feature.

My competitor research mood board
The competitor research I did showed that many different apps have similar features such as communication with other players, news and an event checklist. I plan to adopt a few of these ideas.

My frustration mind map
I plan to combat frustrations such as a hard to understand typeface through making my app accessible to everyone. Furthermore, I will try to avoid an overstimulating experience through using simplicity.

My colour research mood board
Through an in depth colour research mood board, I’ve decided to use a simple pink and yellow colour scheme in order to create a stereotypically feminine atmosphere.

Primary users/stakeholders mindmap
My primary users will consists of women, specifically 14-25 (young adult) and game users that want more content. It will consist of people who want to communicate with their in game friends and post about their experience playing the game

My colour palette I decided on