In my design, I would like to create a cohesive website that is easy to navigate. I want to showcase stories from each charity and make it clear that the project is community-led. Regarding the communities, I must represent them all fairly in order to create equality. All voices must have a platform and all of the charities must be visible and supported.
When creating my website design I think components such as carousel images are very important for engagement. I have used a few throughout my elementor posts as practice and they are very effective. Through practicing with elementor, I have found that it is very easy to create cohesive blog pages. Through my mid and high fidelity I aim to further improve these skills and use elementor effectively.
I also think images are important to create effective engagement however, I will use more illustrations as that is more environmentally friendly and using a greener initiative directly links to the brand identity of the collective.
Another element which I think it’s important for my design is having a donate/get involved page. This is very important as it will encourage users such as funders and researchers to help support the charities as well as encourage the community to volunteer. This positive reinforcement will make it more likely for them to interact.
Finally, I think a post dedicated to the communities and project is also necessary to equally represent each charity and raise awareness for their cause.The participatory
BRAND PRISM
I have created a brand prism in order to emphasise the ideas and expectations of the brand identity. This brand prism explains exactly how I want my brand to be received and seen. “The Brand Identity Prism was a major contributor to our understanding of the role of storytelling in branding it remains an indispensable aid for businesses looking to reinforce their brand”(Figure 1) This emphasises that storytelling is imperative within design and I focused heavily on how to include it within all of my design and how I should tell the story of the Participatory Collective in a way that engages users and helps them feel empathy for all of the charities it includes in this virtual space.
I want to make the brand mission and values clear to all users and communicate the message that each charity wants to convey such as inequality or addiction.
SOCIAL MEDIA GOALS
Regarding social media, it was clear to me that many of the existing charities’ social media was either limited or non-existent entirely. Through my sketches, I showed an example of an instagram page that would be effective. Social media is vital in building brand identity and I think using the brand logo as the icon is very important. Furthermore, the pinned posts must all be clear representatives of the brand’s values and missions, for example a post detailing all of the supported charities and one showing the mission and why the collective matters.
The most important part of the social media is raising awareness for each story. There are many charities which means it may be hard to represent them all equally. In order to do this effectively, I will focus on advertising individual stories and promoting and publicising events that are happening for each charity. Posts must be consistent and accessible in order to reach a broader audience and advertising tactics such as using hashtags to reach a main audience must be implemented.
References
Figure 1 – VistaPrint (N/D)The Brand Identity Prism: What it is and how to use it
https://www.vistaprint.co.uk/hub/brand-identity-prism#:~:text=The%20prism%20is%20a%20helpful%20tool%20for,personality%20and%20its%20value%20in%20their%20lives (Accessed 20th October 2025)
