5 A DAY COLLABORATIVE PROJECT
INITIAL RESEARCH
Our campaign is aimed at University students. When choosing our target audience we decided we wanted an aesthetically pleasing campaign that will be encouraging and eye-catching.
Affordability was a key part in our campaign and we focused on promoting the most affordable fruit and vegetables such as broccoli, apples and oranges which we found during our research.
EARLY DESIGNS AND SKETCHES
Here are our early designs and sketches, we changed the posters slightly in the final design in order to have the facts more concise, this keeps it eye-catching and aesthetically pleasing.
VIDEOS
Here are the finished videos that we created. These videos follow the brand identity and all link together the importance and benefits of eating your 5 a day.
MOCKUPS
Here are our final mock-ups. We utilised a billboard design to create these mockups.
REJECTED DESIGNS
These are our rejected designs. We decided to change to a different demographic after originally focusing on primary school children.
We decided to change as the university student demographic is less marketed towards therefore, we had a wider audience of people that can be interested by their 5 a day.
