Posted inProject 3

5. Written Campaign Overview

Campaign Overview Overall, my campaign is successful over a variety of platforms. My brand identity is clearly displayed throughout the whole campaign which makes my brand recognisable and familiar to its users.…
Posted inProject 3

4. Traditional Media

Mockups Here are my physical mockups I created for my campaign. I mocked up my posters and banner on a variety of places such as billboards and posters in a…
Posted inProject 3

3. Social Media Campaign

I decided to base my campaign on an afternoon tea and bake sale event. Personally, I thought this event was effective as it represents the ideas of the PC, bringing…
Posted inProject 3

2. Visual Identity System

Refined Brand kit Here is my redesigned brand kit. I created this to clearly show all my completed brand components. I emphasised the brand identity throughout the kit by using my mockups. The mock-ups reinforce the brand identity through…