Exercise 04: 3x Banners 

Poster Research (Scroll the carousel) Before doing any development or sketches, I decided to do research on different poster designs to find inspiration for my designs. I liked creative designs that included having mock-ups of the product. Utilising the product in the ad design is imperative as it is engaging and encourages the user to find out more through the […]

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Exercise 03: Wireframe prototyping (Figma)

Pencil Sketches Before starting with my low-fidelity design, I did some rough pencil sketches as well as sketching on my iPad. I decided on a rough layout that honours conventionality to bring familiarity to a user. This familiarity, paired with the unique chocolate brand will be memorable and engaging for a user. Main parts I wanted to include in my design are reviews, our mission, […]

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Exercise 01: Initial Design Prototyping

Broad Moodboard (Scroll the carousel) When I started the brief, I looked at all three of the chosen directions. Ultimately, I felt like the eco-future brand aligned better with my goals and I felt more of a connection to it. Having an eco-friendly brand to represent allows me to explore accessibility ideas of branding as well as the importance of sustainability in a brand identity.  […]

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2. Working Mid Fidelity

https://youtube.com/shorts/UeP4uV6XfOw?feature=share A video of my working mid fidelity wireframed mobile prototype I have linked here a clear walkthrough of my mid fidelity mobile design. My website is very easy to navigate, and all of the buttons are simple and bright, showing a clear call-to-action. The website navigation is smooth and natural and each page links […]

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2. Community groups

COMMUNITY GROUPS (Scroll the carousel) After thorough research on these charities, it was clear to me that they all have a clear passion for building a supportive community. Their values and mission are clearly represented and each one has a strong brand identity. However, it is clear that these websites are underdeveloped and need further […]

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