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I decided to base my campaign on an afternoon tea and bake sale event. Personally, I thought this event was effective as it represents the ideas of the PC, bringing communities together. I decided I would create illustrations to utilise within my campaign in order to focus on the storytelling aspect as this is crucial […]
Continue ReadingRefined Brand kit Here is my redesigned brand kit. I created this to clearly show all my completed brand components. I emphasised the brand identity throughout the kit by using my mockups. The mock-ups reinforce the brand identity through the realistic depictions of my brand in use. Furthermore, the brand kit itself is aesthetically pleasing and easy to understand. The brand kit also has key components […]
Continue ReadingHigh Fidelity Here is my high-fidelity prototype. These screenshots showcase the wire-framing that I have done. Both the mobile and desktop prototype have the same functionality and features, acting as a conventional website which is beneficial for the users as familiarity is great for a design. Furthermore, the design is simple and requires little action therefore allowing it to be inclusive for those […]
Continue ReadingSocial media research After doing some social media research on sustainable chocolate brands, I found that many of these brands focus heavily on their sustainability as well as their rich chocolate. On social media, the colour palette and brand identity is the same as their websites, and this is crucial for a successful social media design. Initial sketches I […]
Continue ReadingPoster Research (Scroll the carousel) Before doing any development or sketches, I decided to do research on different poster designs to find inspiration for my designs. I liked creative designs that included having mock-ups of the product. Utilising the product in the ad design is imperative as it is engaging and encourages the user to find out more through the […]
Continue ReadingPencil Sketches Before starting with my low-fidelity design, I did some rough pencil sketches as well as sketching on my iPad. I decided on a rough layout that honours conventionality to bring familiarity to a user. This familiarity, paired with the unique chocolate brand will be memorable and engaging for a user. Main parts I wanted to include in my design are reviews, our mission, […]
Continue ReadingEarly logo sketches These are my early logo sketches. Originally, I decided to utilise a chocolate bar as my logo in order to emphasise the quality of the chocolate. I wanted to reinforce a sophisticated and traditional chocolate brand. However, I asked for feedback from my peers and decided that using a chocolate bar as my logo […]
Continue ReadingBroad Moodboard (Scroll the carousel) When I started the brief, I looked at all three of the chosen directions. Ultimately, I felt like the eco-future brand aligned better with my goals and I felt more of a connection to it. Having an eco-friendly brand to represent allows me to explore accessibility ideas of branding as well as the importance of sustainability in a brand identity. […]
Continue Reading(Scroll the carousel) My rejected designs Here are my rejected designs, most of these are rejected in order for me to have a smoother, simpler and more conventional website. For example, I have removed the full list of people as I opted to replace this with just Gill and Kate. Using the main two stakeholders […]
Continue ReadingMy user journey map Before creating my mid fidelity design, I crafted a user journey map. I created this from my user personas that I created. This journey map illustrates the way I must do my design in order to benefit my stakeholders, for example, I must take into account the pain points such as […]
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