Leoni's Blog – Page 2 – My WordPress Blog

Task 2 – Describe and analyse the responsibilities of an Art Director within contemporary graphic design practice

January 27, 2026February 28, 2026l1william2024

BATTERSEA REBRAND CAMPIGN INITIAL IDEAS OF THE REBRAND I have researched the Battersea rebrand campaign done by Pentagram. This campaign transformed the Battersea brand from an old-fashioned, conventional Charity to a new modern, unique approach. This new approach was reflected in typography, new logo and a new slogan. ANALYSIS OF THE REBRAND The art director kept the signature blue colour […]

Task 1 – Campaign analysis through an art direction lens

January 27, 2026March 1, 2026l1william2024

Initial ideas The initial campaign that I chose is the rebrand of ‘Good Dog’ done by Pentagram. Visually, this is an effective campaign, and the visual tone clearly conveys a light-hearted, playful brand design. Campaign analysis The personality of this brand is very clear through the illustrations. “These vibrant visuals have the power to captivate audiences, making your brand more memorable and […]

Task 3 – Developing ideas and concepts in Art Direction practice

January 27, 2026March 2, 2026l1william2024

5 A DAY COLLABORATIVE PROJECT WITH LEAH INITIAL RESEARCH Initially, Leah and I identified our target audience as University students who struggle to afford and have no time for their 5 a day. When choosing our target audience we decided we wanted an aesthetically pleasing campaign that will be encouraging and eye-catching. Affordability was a key part in our campaign and we focused […]

6. Narrated video

January 2, 2026January 7, 2026l1william2024

Narrated Video https://youtu.be/zjolwaMjbOo Here is my narrated video!

5. Written Campaign Overview

December 12, 2025January 5, 2026l1william2024

Campaign Overview Overall, my campaign is successful over a variety of platforms. My brand identity is clearly displayed throughout the whole campaign which makes my brand recognisable and familiar to its users. I consistently reinforce the same logo, typography and colour palette. My campaign hits its key user as I referred to my user personas throughout the design work of my […]

4. Traditional Media

December 12, 2025January 4, 2026l1william2024

Mockups Here are my physical mockups I created for my campaign. I mocked up my posters and banner on a variety of places such as billboards and posters in a town. Having posters in a public place is effective as everyone walking by will be engaged by the bright colours and may stop to look further. […]

3. Social Media Campaign

December 12, 2025January 4, 2026l1william2024

I decided to base my campaign on an afternoon tea and bake sale event. Personally, I thought this event was effective as it represents the ideas of the PC, bringing communities together. I decided I would create illustrations to utilise within my campaign in order to focus on the storytelling aspect as this is crucial […]

2. Visual Identity System

December 12, 2025January 7, 2026l1william2024

Refined Brand kit Here is my redesigned brand kit. I created this to clearly show all my completed brand components. I emphasised the brand identity throughout the kit by using my mockups. The mock-ups reinforce the brand identity through the realistic depictions of my brand in use. Furthermore, the brand kit itself is aesthetically pleasing and easy to understand. The brand kit also has key components […]

1. High fidelity

December 12, 2025January 4, 2026l1william2024

High Fidelity Here is my high-fidelity prototype. These screenshots showcase the wire-framing that I have done. Both the mobile and desktop prototype have the same functionality and features, acting as a conventional website which is beneficial for the users as familiarity is great for a design. Furthermore, the design is simple and requires little action therefore allowing it to be inclusive for those […]

Exercise 05: Social Media Advertising – Motion

November 24, 2025January 2, 2026l1william2024

Social media research After doing some social media research on sustainable chocolate brands, I found that many of these brands focus heavily on their sustainability as well as their rich chocolate. On social media, the colour palette and brand identity is the same as their websites, and this is crucial for a successful social media design. Initial sketches I […]